There was mayhem across the UK when Build-A-Bear stores’ launched a ‘Pay Your Age Day’ promotion.
Such was the response there were fears riots would break out as parents queued for hours to get a toy.
There were reports some folks were waiting for nine hours and of stocks running out.
The reason was the bears which normally sell for up to £50 – were on offer for as little as £1.
Stores in Telford, Shropshire, Basingstoke, Hampshire and Sheffield, were forced to close early and refused people entry amid ‘extreme crowds and safety concerns’.
Anthony, one father who was among around 2,000 other people waiting with their children – some of whom had been taken out of school told Mail Online: ‘I don’t know what’s worse, England losing or queuing for a bear.’
Children can walk away with a new stuffed toy simply by paying their current age in pounds – instead of the normal retail price, which starts at around £15. All bears are included in the deal which led to a huge surge in demand.
One mother filmed ‘utterly insane’ queues as hundreds of eager parents waited in line for the bears – and said she even feared there could be riots.
Fiona O’Reilly, 31, from Gateshead, arrived at Newcastle’s Metro Centre at at 8.15am this morning to purchase bears for each of her four children.
She was shocked by the hundreds already queuing before the shop opened at 10am and feared there could be fights as parents argued in the queues.
She said: ‘It was complete madness. The queues are starting to get so long, and the store only has four staff making the bears, so I reckon people will be waiting all day. There’s already people fighting in the queues!’