Competition Has Led to Prosecco Price War - The M Word

Competition Has Led to Prosecco Price War

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The rise in its popularity over the past few years has been unprecedented.

Prosecco, the sparkling wine from the Italian region of Veneto, is now top of the tipple choices on a girls’ night out.

There have even been reports of some ladies choosing the bubbly wine over champagne.

The increase in demand for the refreshing white wine has driven competition in the market sparking a Prosecco price war.

Falling prices among discount retailers Aldi and Lidl have forced other supermarkets to drop their prices.

Which is good news for customers and Prosecco lovers alike.

Earlier this year, thousands of shoppers queued outside Lidl stores in the UK to nab a prosecco deal.

The supermarket was selling a box of six bottles of its own-brand Allini Prosecco for £20 (€22.50), just £3.33 (€3.70) each. The deal sold out in minutes.

Meanwhile, Lidl is set to release an organic ‘hangover free’ Prosecco. The Organic Prosecco Spumante, which has reduced sulphites, will be on the shelves in the retailer’s UK stores this week.

Here’s hoping the wine will reach Irish shores by Halloween or at least by Christmas.